Market Studies

Market studies are an effective tool used by investors or international brands to assess opportunities for new developments in identified markets. HTI Consulting can tailor their research towards a single market or multiple markets depending on client needs. Where multiple market studies are required our strategy outlines priority investment markets. Key to our investors is understanding market gaps, which brands drive higher levels of demand, key competitors and factors that can drive competitive advantage and the right product concept for different markets.

Market Study Assignments

All of our market and financial feasibility studies include a market assessment, however projects that have focused purely on market opportunity assessments for developers or brands are outlined below:

• Hospitality opportunity assessment of the 3, 4 and 5-star sector in the Cape Town CBD;
• Assessment of the opportunity to rebrand a five star hotel in Cape Town to a luxury branded property
• High level viability study for a hotel and serviced apartments residence in Nairobi;
• Detailed market assessment for a mid-scale hotel in Dar es Salaam, Tanzania;
• ; Detailed market assessment for a mid-scale hotel in Maputo, Mozambique;
• Assessment of the hospitality market in four key cities in Mozambique including Pemba, Beira, Nacala and Tete;
• Assessment of the hospitality and serviced apartment markets in four key cities in Mozambique including Maputo, Beira, Nacala and Tete;
• Analysis of the real estate and hospitality sector of four key cities in Mozambique (Maputo, Beira, Pemba, Tete);
• Countrywide detailed hotel market study in Angola, with a focus on the hotel markets in three major cities: Luanda, Benguela and Soyo;
• Country wide hotel market study in Tanzania and Zanzibar, with a focus on the hotel markets in the three major cities: Dar Es Salaam, Mwanza and Zanzibar;
• Market research for speculative hotel opportunities in Accra, Ghana;
• Brand development and expansion strategy for the development of a luxury hotel chain, initially in Nigeria (Lagos, Abuja) and thereafter targeting 8 other cities in Africa (Accra, Addis Ababa, Dar Es Salaam, Cotonou, Nairobi, Johannesburg, Maputo and Luanda);
• Multi-site Market and Strategic Assessment in South Africa for an international operator (Johannesburg, Pretoria, Cape Town and Durban)